As an artist working more and more in the domain of public space and largescale commissions, I came up with the artistic project Artiig – wearable artwork.
By wearing art pieces in the public space - art communicates with a larger number of people and not simply those in the art world, who visit galleries or art shows.
With my background as both an artist and a creative director in the fashion industry, I wanted to merge these two worlds and what was more accessible to people and relevant for me to use as a canvas, than the clothes we wear?
The vision of ARTiiG is to show love and appreciation for art as a way of communicating and being in the world.
Each style is numbered in a limited edition. Similar to an artwork,
all sweatshirts have a title and an artistic idea behind it, described on a card,
that will accompany all styles.
Artist & Creative director
Founder of ARTiiG
_plovmand & _artiig