A new idea...

Wearable art merges the world of art and fashion and is rethinking the way we relate to what we wear. It aims at softening the boundaries between art and fashion — not only expanding the interest in art, but also making art more accessible. Our clothes serve a purpose — and not only through the practical reasons of keeping us warm and dry or by allowing us to explore and express our identities. Our clothes also possess a deeper potential. Art and fashion are both creative entities that enable you, in different ways, to express yourself and how you relate to the world. Bridging the gap between art and fashion allows the potential for expressing ideas and opinions through art to happen in a more contemporary way — bringing art into our everyday lives.

The future is calling for new ways of thinking about fashion, and our relationship to what we wear, how we treat our clothes and the curation of our wardrobes over time, are key elements on the consumer side of the challenge we are faced with. By designing wearable art, ARTiiG aspires to take the very best from fashion and merge it with the very best of art and offers a unique sense of closeness and inspiration. Bringing art into the equation, the pieces we wear say even more about us and who we are, which is something that cements our relationship with the garment. Every piece is unique — nothing ever goes out of style. Treat it well, and you will wear it (almost) forever.